WIL 101-02 - Intro Topics Innovation and Leadership: Creating Marketing Campaigns

1 credits (Fall)

Creating Marketing Campaigns. This course will explore the phases of building a successful marketing campaign - performing research, developing a messaging strategy, creating a perfect media mix, delivering creative and analyzing success. Working in groups, students will have an opportunity to build an entire marketing campaign from scratch by selecting a faux product from a real industry. As students gain knowledge on the process, final presentations may be printed and used for portfolios.

Prerequisite: None.
Instructor: Staff